Strategic Marketing

What They Are and Why You Should Have One! A key ingredient in growing your business is creating a strategic marketing plan. It is one of the most important steps a company will take to attain [...]

One of the issues that continues to pop-up in marketing discussions with clients is the concept of strategy versus tactics; I thought it would be beneficial to explain the key differences using a [...]

Key Elements of a Marketing Audit Assessment – and why you should have one Conducting a Marketing Audit Assessment is an important step for a business to achieve its marketing goals and attain [...]

How to Get Your Aviation Marketing Ready for Primetime In 3 Easy Steps There comes a time with successful businesses when they realize they need to step up their marketing to a more professional [...]

A Unique Selling Proposition Is The Foundation To Effective Marketing. The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people [...]