Strategic Marketing

One of the issues that continues to pop-up in marketing discussions with clients is the concept of strategy versus tactics; I thought it would be beneficial to explain the key differences using a [...]

Key Elements of a Marketing Audit Assessment – and why you should have one Conducting a Marketing Audit Assessment is an important step for a business to achieve its marketing goals and attain [...]

How to Get Your Aviation Marketing Ready for Primetime In 3 Easy Steps There comes a time with successful businesses when they realize they need to step up their marketing to a more professional [...]

A Unique Selling Proposition Is The Foundation To Effective Marketing. The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people [...]

How to Get Your Aviation Marketing Ready for Primetime – Part 2 As discussed in our previous post, there comes a time when a successful business comes to the realization that they need to [...]