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What Is Your USP?
A Unique Selling Proposition Is The Foundation To Effective Marketing. The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people [...]
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Understanding Marketing Strategy Versus Marketing Tactics
One of the issues that continues to pop-up in marketing discussions with clients is the concept of strategy versus tactics; I thought it would be beneficial to explain the key differences using a [...]
