Marketing Tools & Tactics

When I speak with companies regarding their marketing, they’ll often ask: “How much should we budget for marketing?” It’s an important question, as most smaller aviation [...]

One of the issues that continues to pop-up in marketing discussions with clients is the concept of strategy versus tactics; I thought it would be beneficial to explain the key differences using a [...]

Trade shows require a significant investment of time and money. The key to maximizing a trade show’s effectiveness is to plan well in advance, promote the fact that you will be exhibiting at the [...]

For high-end products and services, like business jets and private air charter, public relations, can be a valuable marketing tool. The subtle benefit of public relations and publicity is when [...]