Marketing Tools & Tactics

What is Google AdWords? Google AdWords is Pay-Per-Click (PPC) Advertising which can draw traffic to your website, increase brand awareness and allow a business to reach more customers quickly [...]

Key Elements of a Marketing Audit Assessment – and why you should have one Conducting a Marketing Audit Assessment is an important step for a business to achieve its marketing goals and attain [...]

In looking at major marketing trends that affect aviation and aerospace, a relatively new marketing approach called Content Marketing is having a significant impact on Search Engine Optimization [...]

When I speak with companies regarding their marketing, they’ll often ask: “How much should we budget for marketing?” It’s an important question, as most aviation businesses [...]

One of the issues that continues to pop-up in marketing discussions with clients is the concept of strategy versus tactics; I thought it would be beneficial to explain the key differences using a [...]