Marketing Tools & Tactics

One of the issues that continues to pop-up in marketing discussions with clients is the concept of strategy versus tactics; I thought it would be beneficial to explain the key differences using a [...]

Trade shows require a significant investment of time and money. The key to maximizing a trade show’s effectiveness is to plan well in advance, promote the fact that you will be exhibiting at the [...]

For high-end products and services, like business jets and private air charter, public relations, can be a valuable marketing tool. The subtle benefit of public relations and publicity is when [...]

"Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." Avinash Kaushik This quote sparked huge discussion [...]