Marketing Insights

Key Elements of a Marketing Audit Assessment – and why you should have one Conducting a Marketing Audit Assessment is an important step for a business to achieve its marketing goals and attain [...]

In looking at major marketing trends that affect aviation and aerospace, a relatively new marketing approach called Content Marketing is having a significant impact on Search Engine Optimization [...]

A Unique Selling Proposition Is The Foundation To Effective Marketing. The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people [...]

"Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." Avinash Kaushik This quote sparked huge discussion [...]