Advertising and Aviation Have Lots In Common – No, Seriously!
Sometimes what is true for one industry is true for another. Like all human endeavors, both advertising and aviation have their fair share of bromidic sayings that bespeak underlying truths. We thought it would be fun and instructive to compare words of wisdom from each industry and see if we can find common ground. Believe it or not, they have more in common than you’d think. Here are some example for your consideration:
Hover Over the Boxes Below to View the Flip Side to Each Saying
(Hover Over Flip Box To See Back)
Point of Both:
Each in its own way subscribes to the U.S. Navy’s 1960 instruction to “keep it simple, stupid,” or better known as the KISS method. Albert Einstein once said, “If you can’t explain it to a six year old, you don’t understand it well enough yourself.”
Point of Both:
You can’t fly across the Atlantic with only a half-tank of gas. And you can’t reach your marketing destination if you don’t have enough gas in the tank to reach your audience.
Point of Both:
Look before you leap. Know what’s possible and don’t over state or over promise. Promising to deliver the impossible is not a good public relations position to be … in aviation or in advertising.
Point of Both:
Aviation and Advertising involve risk. Rushing to get into the air or on the air without really thinking it through could be a regrettable decision. As Ben Franklin so aptly put it, “By failing to prepare, you are preparing to fail.”
Point of Both:
Advertising and Aviation take a level of cautious honesty. Being reckless in either case can lead to serious consequences.
Point of Both:
Keep your head in the game, focus on the big picture and don’t get overwhelmed with details
Point of Both:
A pilot’s skill is best utilized when lives are on the line. A marketer needs to do the same when a company is on the line.
Point of Both:
Put aside all other distractions and focus on the most important objectives at the time.
